Associate Director, Integrated Market Insights, Gastroenterology

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

The Associate Director, Integrated Market Insights, is a strategic role in the US APEX Immunology organization, responsible for leading market insights to support our Gastroenterology franchise.

The individual in this role will serve as a trusted advisor to brand leadership to develop a holistic understanding of brand performance, customers, and the evolving marketplace. The Associate Director will lead market research initiatives while partnering closely with APEX analytics and CI functions to synthesize multiple sources of information into clear, actionable insights and recommendations that inform brand strategy, tactical execution, and performance optimization. The role will also champion responsible use of artificial intelligence and emerging technologies to improve the speed, efficiency, and impact of insights generation and enable new approaches to solving business questions.

The Associate Director will also manage and develop a small team, coaching direct reports and fostering their continued growth.

Key Responsibilities

Act as the market insights lead for the designated therapeutic area and serve as a trusted advisor to brand leadership, guiding commercial strategy and tactical decision-making through a deep understanding of customers, the market, and brand performance.

Manage, coach, and develop direct reports, providing ongoing feedback, professional development, and opportunities for growth.

Create, maintain, and ensure timely execution of market research and insights plans aligned with brand strategy and evolving business needs.

Apply deep expertise in custom qualitative and quantitative research methodologies, effectively managing suppliers and stakeholders while independently leading research programs that deliver compelling strategic and tactical insights.

Lead the insight discovery process to uncover motivating customer insights and translate them into clear business implications and opportunities.

Integrate primary research with secondary data, behavioral analytics, market and competitive intelligence, and other internal and external data sources to develop a comprehensive view of the business.

Partner closely across APEX to conduct thoughtful synthesis across data and insights, connecting the what, why, and what next behind brand performance and marketplace dynamics.

Proactively identify research and analytics opportunities and knowledge gaps to ensure business decisions are informed by the most current, objective, and comprehensive understanding of customers and the market.

Contribute to performance measurement and business reviews by integrating customer insights and marketplace context with relevant performance indicators to identify opportunities to accelerate brand performance.

Collaborate with and influence brand teams, agencies, and cross-functional partners to translate insights into strategies and actions that drive greater business outcomes.

Inform the brand planning process through a deep understanding of the patient journey and stakeholder influences, identifying moments of meaning, opportunities to enhance the patient experience, and priorities for closing critical insight gaps.

Participate actively in the creative development process, informing creative briefs, concept development, and assessment by representing the voice of the customer.

Maintain a strong understanding of market and brand performance, competitive dynamics, healthcare environmental influences, and key industry developments, and proactively communicate implications to stakeholders.

Maintain strong knowledge of industry secondary data and syndicated sources, including their strengths and limitations, and use these sources alongside primary research to develop integrated insights.

Bring curiosity and openness to new research, data, and analytic approaches and continuously expand the insights toolkit to better address evolving business questions.

Leverage artificial intelligence and emerging technologies to accelerate research, synthesis, and insight generation; improve efficiency and speed; and identify innovative ways to enhance the quality and business impact of the team’s work, while ensuring responsible and compliant use.

Collaborate across APEX and other cross-functional partners to develop and communicate a holistic perspective on the factors influencing commercial performance.

Ensure all market research and insights activities are conducted in accordance with financial and ethical compliance guidelines.

Qualifications

BA or BS degree required; advanced degree (MA, MS, MBA, or PhD) preferred.

10+ years of relevant market research, insights, analytics, or marketing consulting experience.

Deep expertise in primary market research, with demonstrated ability to integrate primary research with secondary data and analytics to address complex business questions.

Strong understanding of pharmaceutical secondary data and syndicated sources; experience with physician-, patient-, payer-, or account-level data preferred.

Excellent strategic thinking capabilities combined with strong execution and project management skills.

Strong analytical reasoning, intellectual curiosity, business acumen, and creativity in problem solving.

Demonstrated ability to synthesize complex and sometimes disparate information into clear insights, implications, and recommendations for the business.

Experience leveraging artificial intelligence tools to improve the efficiency, speed, and innovation of market research, analytics, insight synthesis, and business storytelling; demonstrated judgment in applying AI responsibly within appropriate compliance and data privacy requirements preferred.

Ability to communicate and present effectively, verbally and in writing, with all levels of the organization, including senior leadership.

Strong ability to operate and influence in a highly matrixed, cross-functional environment.

Proven experience as an integral member of a high-performing team.

Pharmaceutical experience preferred but not required

Direct people management or team leadership experience preferred.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

This job is eligible to participate in our long-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

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