Brand Manager, Immunology

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

As the Brand Manager for Immunology portfolio, you will lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.

Major Responsibilities

Marketing and Product Management

Lead and implement brand marketing strategy to achieve brand leadership within the framework of Business Unit’s objectives. Contributing to the setting of annual sales targets. Measuring and updating plans to ensure results are on or above set annual budgets.

Creating and implementing innovative tactical promotional programs to support Sales Force activities and drive brand performance.

Contributing to regular business unit’s meeting in a manner that facilitates ideas and results consistent with our WoW culture that will build Oncology Franchise’s success.

Providing on-going report that helps Management team reflect on the business.  This covers: Key issues, opportunities, competitive activities, short term projects and where appropriate progress versus agreed milestones. Gather data to understand customer needs, market size, market growth and competitive share position and initiate market research project if needed

Implementation, Coordination and Monitoring

Ensure that marketing plan is communicated to field force.

Manage and drive new product development program and existing business through close co-ordination with affiliate team and Regional/Area team.

Develop, support, direct and manage the in-market business, optimize resources to achieve the goal. Transform customer insights into marketing strategies and tactical plan for in field team execution

Maintain contact and build relationships with key opinion leaders to get support and build company image.

Develop creative input for the marketing plan and key product strategies, tactics and promotional activities to achieve maximum market impact.

Monitor competitive product promotion and develop specific measures to counter competitive activity.

Continually review assigned products progress / prognosis to initiate corrective measures where necessary.

Implement all training activities/Cycle Meetings related to product promotion for in-field team.

Organize, implement, control and report on pre-launch campaigns of assigned products.

Work with Market Access to co-develop reimbursement strategies, engage Reimbursement & Policy stakeholders on driving market access priorities.

Coordinate with Medical team on shaping Academic & Brand advocates through scientific data

Partner with Public Affairs and Patient Relations to engage Patient Advocates on driving treatment awareness and patient education programs

Liaise with the Regulatory Affairs Manager and Quality Affairs Managers in conducting safety monitoring/risk minimization programs for assigned products.

Budget Management

Managing the Annual IMK Budget

Completing revisions during financial planning budgets with accurate documentation

Ensuring A&P expenditure is accurate against forecast.

Forecasting inventory requirements with the Supply Chain Manager and assisting with inventory control to maintain accuracy of sales forecasts and product requirements.

Team Management

Designing and implementing strategically aligned goals that support the direction of products and product portfolio. Coordinate with Sales Managers to ensure that marketing plan of each product is communicated to Sales Team.

Monitor the progress of these goals and provide source data for product line communications by defining product marketing communication objectives.

Make periodic sales calls with Sales Team and/or Sales Manager to get firsthand information on trends and conditions in the market/industry and to aid sales teams in their sales efforts.

Conference Management

Managing AbbVie’s speakers/ workshops meetings throughout the year

Determining AbbVie’s various speaker programs and congress to ensure that company’s profile/ brand is enhanced

Overall management of major stand-alone Company organized forums throughout the year and regional & international meetings, in consultation with Medical’s colleagues when necessary.

External Stakeholders

Patients, Health Care Professionals, Key Opinion Leaders, payers, agencies (MR, PR, digital)

Internal Stakeholders

In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team

Qualifications

Bachelor’s degree or equivalent

Minimum of 5 years’ experience in relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry

Prior experience in Immunology or other Specialty Care portfolio would be an added advantage.

Marketing and sales track record of success within biotech/pharmaceutical or any other industry is preferred.

Ability to translate strategies into actionable and realistic marketing actions

Ability to lead, motivate and coordinate cross functional teams

Solid working knowledge of healthcare environment and evolving landscape

Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge

Solid knowledge on finance principles and processes

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html