Omnichannel Campaign Manager - Immunology

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

The Manager, Omnichannel Campaign Management, is a critical execution-focused role within AbbVie's Marketing Communications team, responsible for managing the end-to-end implementation planning of brand omnichannel campaigns. This role partners with multiple internal marketing teams and agency partners to ensure seamless campaign execution, on-time delivery, and operational efficiency. The ideal candidate brings strong project management expertise, cross-functional coordination skills, and a passion for operational excellence in pharmaceutical marketing.

Key Responsibilities

Campaign Execution & Risk Management

Manage Digital Lab execution of assigned brand omnichannel campaigns, ensuring seamless implementation, timely delivery, and risk mitigation

Develop and maintain detailed implementation plans, roadmaps, and timelines for assigned campaigns across Digital Lab channels

Drive day-to-day campaign progress, monitoring dependencies, proactively resolving roadblocks, and managing risks

Identify changes in scope, risks, and issues, escalating or implementing corrective actions as needed

Coordinate with cross-functional Digital Lab teams, Business Technology Services (BTS), APEX (where appropriate), and digital agency partners to ensure execution excellence

Utilize Smartsheets and other project management tools to track campaign status, milestones, and deliverables

Campaign Process Support & Standardization

Support evaluation of campaign implementation effectiveness to identify efficiency improvements and lessons learned

Contribute to process standardization by following established playbooks, implementation guides, and RACI models

Champion automation efficiency initiatives and adopt AI tools and advanced project management platforms

Partner with Marketing Operations on project management technology usage and optimization

Document campaign processes, learnings, and best practices for continuous improvement

Stakeholder Collaboration & Communication

Collaborate with Omnichannel Experience Leads to ensure implementation aligns with brand campaign needs and strategic direction

Communicate campaign execution updates effectively, providing regular progress reports, risk assessments, and key learnings

Partner with DMS channel teams to gather timelines, understand channel-specific requirements, and build comprehensive implementation plans

Connect Omnichannel Experience teams and Lab Capability teams for channel-specific questions on costs, timelines, and data requirements

Maintain effective working relationships with A3 creative agency and Marketing Operations to ensure alignment on deliverables and review processes

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or related field

5+ years of experience in campaign management, project management, or marketing operations, preferably within pharmaceutical, healthcare, or regulated industries

Demonstrated experience managing multi-channel marketing campaigns with cross-functional teams

Proficiency in project management tools such as Smartsheet, Adobe Workfront, Asana, or similar platforms

Strong understanding of digital marketing channels including email, web, social, and display advertising

Experience working in matrixed organizations with multiple stakeholders

Excellent organizational skills with ability to manage multiple campaigns simultaneously

Strong communication and interpersonal skills with ability to build effective working relationships

Detail-oriented with strong problem-solving abilities

Preferred Qualifications

Experience in pharmaceutical or healthcare marketing

Knowledge of medical/legal review processes for promotional materials

Familiarity with CRM systems and marketing automation platforms

Experience with Agile or other project management methodologies

Exposure to AI-driven project management tools

Understanding of creative agency processes and workflows

Key Competencies

Campaign execution and project management

Cross-functional coordination and collaboration

Attention to detail and process adherence

Proactive problem-solving and risk management

Effective communication and stakeholder engagement

Adaptability and flexibility in dynamic environments

Continuous improvement mindset

Technical aptitude with project management tools

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

This job is eligible to participate in our long-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

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