(Senior) Brand Manager
AbbVieShanghai, Shanghai, CN
leadFull-timePosted 4 Nov 2026
Skills in this posting
- excel
About the role
Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job Description
Marketing Planning
Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals
Complete indication plan and budget, consult and coordinate to ensure the effective execution regionally
Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product
Product Management
Lead to create and implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
Direct the product promotion and growth initiatives to attain increasing of market share
Conduct program and organize series accademic meetings based on strategic goals of the products in the target segmentation, roll out products base on availability and regulatory timelines
Work with other function management team to ensure the cross functional alignment of product strategies
Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products
Professional Relationship
Identify the opinion leaders in the therapeutic area
Lead to build and maintain professional relationship with KOLs
Establish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned products
Develop the loyalty speakers from KOLs
Cost Control & Monitoring
Determine the financial planning process related to product launch, customer satisfaction, scientific leadership and new business
Monitor and control marketing expenses in line with budget on monthly basis
Modify and manage expenses allocation to regions
Qualifications
Education: Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus
Industry experiences: Minimum 5 years working experience in Pharmaceutical industry
Position experiences: Minimum 3 years working experience on product management or marketing
Minimum 1 year business management background is preferred
Biologics experience a plus. Experience in Rheumotology, immunology etc. is a plus
Language Skills: Fulent in English both oral and written
Computer Skills: Working knowledge, especially good at Excel and PowerPoint
Mobility: Willing to travel frequently
Other Special requirement:
Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus
Good understanding of business and product knowledge with marketing sense
Strong communication and presentation skill with excellent interpersonal sense
Experienced project management background in pharmaceutical company
Strong analytical skills including business and financial management
Autonomy/Independence, Assertiveness; a polished professional presence is essential
Should be self-motivated, creative and well organized
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
From AbbVie's careers page on SmartRecruiters. See the original posting. OneProfile isn't the employer and doesn't take applications; you apply on their site.