Manager, Programmatic Analytics and Strategy

<p><strong><span data-contrast="none">WHO WE ARE</span></strong><strong><span data-contrast="none"> </span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p>

<p><span data-contrast="none">Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. </span></p>

<p><span data-contrast="none">Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.<span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> <span data-teams="true">To learn more, go to <a id="menurbsu" class="fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.zetaglobal.com&esheet=54156035&newsitemid=20241120710510&lan=en-US&anchor=www.zetaglobal.com&index=5&md5=09d6c3ed87f3aa28979e1188d5e5b185" target="_blank">www.zetaglobal.com</a>.</span></span></span></p>

<p> </p>

<p><strong><span data-contrast="none">THE ROLE</span></strong></p>

<p>Zeta Global Corp seeks a Manager, Programmatic Analytics and Strategy in NYC to provide actionable insights to both external customers and internal teams.</p>

<ul>

<li>Handle priority accounts and media and analytics strategy.</li>

<li>Design measurement frameworks and drive complex testing initiatives including brand lift, incrementality, and A/B experimentation.</li>

<li>Shape the analytics and media strategy narrative for client engagements.</li>

<li>Consult with clients on development and alignment of marketing programs across online channels, translating business challenges into analytical solutions.</li>

<li>Lead client-facing communication around campaign strategy, performance insights, and optimization recommendations with a compelling storytelling approach.</li>

<li>Partner with Customer Success leads to execute the QBR process end-to-end including setting timelines and maintaining quality standards.</li>

<li>Design and own measurement frameworks that define how success is tracked, reported, and communicated across client portfolios.</li>

<li>Establish testing methodologies, reporting requirements, and optimization modeling requirements to ensure full campaign impact and efficiency.</li>

<li>Review performance of models across revenue, performance, and pacing. Identify opportunities and flagging risks proactively.</li>

<li>Develop measurement tools and solutions that advance the team’s analytical capabilities.</li>

<li>Use experience in digital media strategy and programmatic analytics for consumer marketing.</li>

<li>Use experience pulling and synthesizing audience insights reports.</li>

<li>Use Python, SQL, Cursor, Microsoft PowerPoint, Microsoft Excel, Tableau and MTA, MMM, Incrementality, A/B Testing, audience Segmentation, Cohort Analysis</li>

</ul>

<p> </p>

<p>Option to telecommute 2 days per week</p>

<p>Bachelor’s degree in Marketing Intelligence, Marketing, Mathematics or Statistics plus 2 years of experience in the job offered or a similar occupation</p>

<p>Salary expectations: $135,000/yr</p>

<p> </p>

<p> </p>

<p><strong><span data-contrast="none">BENEFITS & PERKS</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p>

<ul>

<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Unlimited PTO</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></li>

<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Excellent medical, dental, and vision coverage</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></li>

<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Employee Equity and Stock Purchase Plan</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></li>

<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Employee Discounts, Virtual Wellness Classes, and Pet Insurance</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></li>

</ul>

<p><span data-contrast="auto">And more!!</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":0,"335559740":240}"> </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p>

<p> </p>

<p><strong><span data-contrast="none">PEOPLE & CULTURE AT ZETA</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p>

<p><span data-contrast="none">Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.</span><span data-ccp-props="{"134233118":false,"201341983":0,"335559739":0,"335559740":240}"> </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":160,"335559740":240}"> </span></p>

<p><span data-contrast="none">We’re committed to building a workplace culture of trust and belonging, so eve